You don port? 23/04/13

Top of the morning people! whats going on? that’s the same question i asked because this morning my dept (creative) was in a frenzy over a new MTN commercial. MTN, being one of the telecommunication giants in Nigeria has run an ad that is both brilliant and naughty. They featured “Saka” a comedian who prior to the ad, had been a front liner for commercials done by Etisalat, another telecoms company. In this ad, Saka humorously sings about having “ported”. this idea draws from the number portability initiative, that will soon take effect. the copy in the print ad “i don port” is a clever play on words which brings to mind “teleport” , “deport”, ” transport”, “pot” and all sorts of “ports”. my colleague Yinka, an art director says “the main thing is, Saka has “ported” in the sense that must he have signed a contract with MTN and by so doing has become their ambassador.” Way to go Saka! what do you think? is it that Etisalat didn’t sign him as a  brand ambassador? was he discontent with how he was being treated? you tell me. I believe things should be done properly. In business and every other aspect of life. That way its a win-win for all concerned. don’t you think this a big idea? doesn’t it make you gasp and wish it was yours? The TV commercial is hilarious! watch it here http://www.youtube.com/watch?v=QUVdnzC19oU

This was described as award-winning commercial. Say it aint so!

Well, soon i will “port”, you will “port” and we can ask anyone who hasn’t got number portability in Nigerian pidgin, you don port?

catch y’all later people!